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The Best Types of Subject Lines to Improve Open Rates

Hailee Franco Tactics

You spend hours writing amazing email content guaranteed to lead to sales or provide customers with valuable information. Then you send the email and notice your open rates are extremely low. This is probably because you spent so much time writing the content that you didn’t consider the email’s subject line. This simple line of text is the first thing …

Use Giveaways to Grow Your Email List

Madeleine Helme Tactics

When you start up a new business or begin email marketing for the first time, reaching people can seem like a daunting task. You may start building a customer base from scratch, and that takes time, hard work, and money to develop a significant contact list. Fortunately, others have developed tactics you can employ for list growth. In this article, …

Is Your Email Marketing Campaign CAN-SPAM Compliant?

Madeleine Helme Tactics

What is CAN-SPAM? The legislative act stands for Controlling the Assault of Non-Solicited Pornography And Marketing. It applies to all commercial email and commercial messages, not just to bulk emails. It also applies to B2C and B2B marketing alike. If you send out an email that does not comply with the CAN-SPAM act, you could face a fine of up to $16,000 from the Federal …

7 Obvious Email Optimization Tactics You May Be Overlooking

Madeleine Helme Tactics

Do you make the most of your email marketing? Consistently sending out campaigns and hoping they perform is not enough. To make the most of your email marketing efforts, you need to be optimizing them to improve opens, clicks, and conversion rates. Here are seven tactics to optimize your emails. 1. Keep it simple, stupid! Multiple deals and call-to-actions in …

Delivering Great Customer Service through Emails

Madeleine Helme Tactics

Customer service is one business function that must be executed properly. One Kayako survey found almost 60% of respondents claim they are unlikely or very unlikely to purchase again from a business after receiving poor service. Only 12.5% said they are likely or very likely to return. Delivering great customer service retains loyal customers and builds a positive reputation. Handling …

marketing automation

Use Marketing Automation for Successful Event-based Email Campaigns

Susan Vorodi Tactics

To be successful, an exhibition, conference, or another event must attract the right visitors and give them a compelling reason to attend. Email plays an important role in this process by providing a cost-effective tool to communicate with prospective visitors, raise awareness of the event, and maintain interest throughout the period leading up to the event. Using an marketing automation …

6 Types of Email You Should Be Sending

Susan Vorodi Tactics

Email is a versatile, cost-effective marketing tool that delivers a return on investment that is hard to beat. As a stand-alone marketing tool, it helps to communicate product information, promote special offers, raise brand awareness, and build strong relationships. Email is an important component of integrated marketing campaigns, reinforcing other elements such as advertising, public relations, or event marketing.Do you …

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7 Best Practices to Nurture B2B Leads

Cristie Skevofilax Tactics

The average B2B customer will not be ready to make a purchase at first contact. They usually have to gather information and make a comparison, as well as share their findings with a group of people. That’s where nurture campaigns come in. To keep you in contact with the customer, slowly guiding them to a purchase from your company. Jesse Mawhinney’s …

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Are These Content Marketing Mistakes Holding You Back?

Cristie Skevofilax Tactics

The B2B sales rep has it pretty rough. Thanks to the abundance of online information, their target audience often has decided if they want to make a purchase before the rep has made the first contact. The only way to get ahead of the curve is by ensuring your content marketing efforts influence buyers’ decisions. But could content marketing mistakes …

DSLR Camera Lens Switch Between Automatic vs Manual

4 Ways Marketing Automation Can Improve Email Campaign Success

Susan Vorodi Tactics

If you’re not using a marketing automation platform (MAP), do you know what it can do for your business? For a start, it simplifies and speeds up the time-consuming task of manually creating and managing email campaigns. Perhaps more important, it ensures you get full value from the customer and prospect information in your sales and marketing database.  According to …