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Recent Trends in Email Market Share

Madeleine Helme Trends

It is interesting to see how user behavior changes over time when it comes to email. Monitoring the devices and email clients that people use to open and view their emails can help to inform marketers in how they create and send their email campaigns. Email marketing gurus, Litmus, collect data each month using their analytics tools, based on more …

7 Questions to Ask when Selecting an Email Service Provider

Madeleine Helme Best Practices

Choosing the right email service provider (ESP) for your marketing campaigns is vital. There are lots of services claiming to provide everything necessary to deliver quality marketing emails with ease, so it can be difficult to choose one that suits your unique business needs. To help you out, here are a few key questions to ask when choosing an ESP. …