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Recent Trends in Email Market Share

Madeleine Helme Trends

It is interesting to see how user behavior changes over time when it comes to email. Monitoring the devices and email clients that people use to open and view their emails can help to inform marketers in how they create and send their email campaigns. Email marketing gurus, Litmus, collect data each month using their analytics tools, based on more …

personalization - improving email with reader-specific content

Time for a Mobile-first Email Strategy

Ian Linton Strategy & Planning

Mobile email has been responsible for a healthy resurgence in overall email usage following a worrying 20 percent decline between 2008 and 2012, as reported by McKinsey’s iConsumer survey. That resurgence has been partly due to the increasing uptake of smartphones and the adoption of responsive design techniques by email marketers. However, experience from the marketplace suggests that email is …